Although we stuck to certain conventions of horror films in order for our product to appeal to our audience and to ensure they recognize the genre of the film, we did however, subvert some of the conventions to keep our film unique within the genre of horror films.
Our target audience predominantly being between the ages 16-19, we wanted to guarantee our products appeal to them by developing and conforming to specific horror film conventions that we knew they could relate to and therefore resulting in them being more frightened. For example, by setting our film in a house, which is a popular horror film setting, was simply because we felt that it was a convention...... developing as it gives audiences a feeling of dread which is what they should expect and to some extent want to feel.
Setting the first part of our film in daylight, we felt was a unique point as horror films are usually set in dark, gloomy places. This isn't conventional and draws our audience in as they are peculiarly intrigued to this - weirdly frightening them. After watching the highly acclaimed horror film 'Sinister' which opened set in the daylight which we felt was very intriguingly apprehensive was the feeling we wanted to address our audience with. And this is a reason why people should see our horror film opening.
We adjusted our film to attract our target audience by having our victim characters as teenagers. This is similar to the film 'Scream' as the victims for the film were also teenagers; making the reality of the film seem much more believable resulting in our audience feeling afraid and anxious.
The target audience for 'Scream' evidently being teenagers/young adults and being classified as a 15 film indicates that our film will have a better chance of attracting our target audience.
We scripted and recorded a voice-over commentary where we elaborated on parts in our film that we felt were particularly unique and appealing to our audience.
Here is the link to our voice-over: https://www.youtube.com/watch?v=L7mfyEwnqxw
