Breakdown Sheet 3

BREAKDOWN SHEET FOR SHOOTING

Storyboard scene number:  8

Date:     12/11/14                                                                    Time: 3/4

Setting:                  Park                                                              Location: Brockwell Park

Crew members and roles:  Ashleigh – Cameraman, Joyce – Director, Chantelle - Director

Cast members: ‘Alicia’ – Chantelle

Extras: passers by in the park

Wardrobe: casual

Make-up: minimal and simple

Props:  newspaper or phone

Special effects: none

Potential problems and how you’re going to overcome them: a potential problem we could face is chantelle being unable to make the shoot. To overcome this we would film another scene that doesn’t require chantelle’s presence so that we have footage. Another potential problem is the weather, if it rains for example we wont be able to film material, as ‘Alicia’ has to sit down in the scene. To overcome this we would check the weather in advance and make sure we plan according to the weather.

Breakdown Sheet 2

BREAKDOWN SHEET FOR SHOOTING

Storyboard scene number: 2

Date: 14/10/2014                                                                                            Time: 3/4pm

Setting: Street                                                                                               Location: Westend

Crew members and roles: Ashleigh - Cameraman

                                         Joyce - Director

                                         Chantelle - Director

Cast members: Chantelle & Lashay

Extras: Random people walking by

Wardrobe: Casual clothes

Make-up: Soft netural makeup

Props: Card

Special effects: None

Potential problems and how you’re going to overcome them: As this scene is outside to avoid any delays in our filming, we would have to check the weather before hand to make sure it is suitable for us to shoot in.

Breakdown Sheet 1

BREAKDOWN SHEET FOR SHOOTING

Storyboard scene number: 1

Date:     13/11/2014                                                                             Time: 6:00 pm

Setting:  Cafe                                                                                       Location: Lambeth

Crew members and roles:  Ashleigh - Director

                                          Joyce -  Director

                                          Chantelle - Camera

                                    

Cast members: Lashay & Chantelle

Extras: Zaila

Wardrobe: Casual outfits

Make-up: Soft neautral

Props: Magazine

Special effects: None

Potential problems and how you’re going to overcome them: Cast members may be unable to come so to overcome this, we will film scenes later on in the music video so that we are not wasting any time.

Music Video Pitch

Here are images of the music video pitch my group and I put together:

After presenting our pitch to our peers, we received critical feedback. One point being that we should confirm who is going to play the roles needed for our music video in order to manage our time better and avoid people not being able to commit. Also, we should make sure our locations are able to actually be filmed at, and that they are as realistic as possible. 

We received positive comments such as our costume being good conventions of many R&B music videos of the sort we chose as the makeup nicely matches the mood of the song we have chosen. 

Copyright Letter

                                                                                                            La Retraite RC School

                                                                                                            Atkins Road

                                                                                                            London SW12 0AB

                                                                                                            UK

745 5th Ave

New York, NY 10151

United States

Midtown West, Midtown East

17 September 2014

Dear Copyright Holder

I am an A level student and I am writing this letter to ask for your permission to use a song for my music video which I will be creating for my practical work in Media Studies. The song that I will be using for my project will be Alicia Keys, 'You Don't Know My Name'.

I can assure you that the music video will only be shown to my Media Studies class, my teacher and the OCR exam board. Your company and the artist herself will have an opportunity to view the final video if you wish.

If possible, could you please send me a written copyright notice to be included in my coursework portfolio?

Yours faithfully,

Ashleigh Jones

Audience Profile

Mina represents a typical member of our target audience. Mina is a young adult studying at university in London.                      

• Mina listens to genres from R&B and Hip-Hop to Jazz and Soul.

• On the weekend, our target audience like to spend time with their friends going out to eat, shopping and concerts.

• Mina's favourite drink is orange juice.

• Mina uses bus, train and trams as her mode of transport.

• Her favourite restuarants to eat at are Five Guys, Nandos and Pizza Hut. 

• Mina choice of breakfast cereals would be Cheerios.

• Tv shows such as, Daria, The Simpsons, My Wife and Kids and Devious Maids are Mina's favourites.

• Her favourite vegetable would be sweetcorn.

• Mina doesn't play any sport but enjoys watching Athletics.

• When Mina goes on holiday, it is often to visit her grandparents in the Caribbean.

         

Conventions of Hip-Hop Music Videos

Jay z - 99 Problems

Jay Z's '99 Problems' video is set in an urban, poverty stricken area where there are several low angle shots showing Jay Z in front of an empowering block of flats reflecting the urbanized culture. This is a major convention of Hip-Hop videos, and many Hip-Hop artists focus on the aspects of Afro-American culture in their videos.

Used commonly in Hip-Hop videos, there are nearly always females whom may be portrayed as "sexual objects". As the two photos show, the females are dressed in hardly any clothing and there to serve male attention. However, this could be seen as an element of  realism as although not all, but in the real world many women are these images of half naked females and the life they live is portrayed in the exact same way in the video.






A lot of low angles are used to show the city and lifestyle in comparison to Jay Z. Many close ups, medium shots, long shots and canted angles are also all used. Shaky cam is present in some parts of the video adding a raw, authentic feel to the it.

Dark clothing and props such as guns, money, stereos are all common costume conventions of
Hip-Hop music videos.

Hip-Hop videos are often edited at a fast pace, '99 Problems' shows a range of different images and activities in the video and transition to the next image at a very fast pace which matches the pace and rhythm of the song.