Our primary target audience young adults in between the age of sixteen to nineteen, any gender and any race as I obtained from my film audience survey. My initial example of how a typical person from my target audience would look like was something like this:
This is Mina, She is seventeen years old and lives in London. She enjoys watching TV, going to concerts and going to the cinema whenever there are new films out.
The kind of audience we would want to attract are courageous people willing to challenge and fear their minds. This widens our audience as Horror/Thrillers are the best genre to give this feeling to their audience and is additionally a very popular film genre.
Mina's favourite films are films like 'Insidious', 'Prisoner', 'Scream', 'Sinister', 'Gravity' and 'The Ring'. Mina went to the cinema to view all of these and then later bought them on DVD to watch domestically. Her favourite TV shows are shows such as, 'Vampire Diaries', 'Pretty Little Liars', 'Daria' and 'Skins'
The predominant audience for most of Mina's favourite TV shows and horror films are teenagers. For example, the age group that most 'Vampire Diaries' fans falls into is 13-18 (gathered from here: http://vampirediariesonline.com/polls/what-age-group-do-most-vampire-diaries-fans-fall-into/) and the target audience for the film 'Sinister' is mainly young adults which means that there is a greater chance of Mina enjoying our product as it is evident that her social group enjoyed other horror films and TV shows of the same nature.
I feel our film would appeal to Mina as she is a curious, daring teenager who enjoys and is open to going out to watch the latest films; she is especially eager to go out to watch the latest horror films as most of her favourites are essentially horror films. Our horror film has similarities to some of her favourite horror films such 'Sinister' and 'The Ring' therefore, if our film was shown at her local cinema, Mina would be attracted to it.
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